Philippines is known for having its natural beauty. It is being visited by the tourists because of its natural resources like mountains, hills, oceans, and other natural landscapes. Having natural destinations is an advantage but it is also better having a rich and unique culture so that the country will be known better. The tourism of the Philippines is being developed time to time not only because of the destinations but also the culture and values it has.
Through tourism, the Philippines can promote many things that can help the country to develop and to be known in the world. We can promote the cultural values of the Filipinos. The uniqueness of our cultural values is giving us our own identity. Promoting one cultural value like respect for the elderly can be a good idea. The idea of “pagmamano” and saying of “po” and “opo” can be an example. The tourism industry can use this so that we can show how Filipinos are courteous especially to the elders. There’s also a posibility that the tourists from other countries can adopt this specific cultural values so that after visiting our country, they will have a memory that the Filipinos are known for being courteous and if they met a person that is doing “pagmamano”, they can easily identify that those are Filipino people.
Even though we are not that rich country in terms of economy like others, still, we can say that the Philippines is one of the richest country in terms of natural resources and especially in culture. Even though those natural destinations fade away, we can still be rich because of the culture and values we have because those two things make us who we are, and that is being a Filipino.